Bull Marketing

About the project

Cognizant approached Bull Marketing to assist in the creation of a Hybrid Cloud Campaign Demand Generation Program. The aim was to create and implement an integrated marketing campaign to create multi-channel demand generation around Cognizant’s hybrid cloud and app-led modernization offerings. Cognizant needed an agency to plan, create and execute the campaign, making sure deadlines where hit consistently. Campaign reporting was crucial to determine the success of the recommended activities.



The campaign plan and goals were set at the outset of the campaign, the target audience, messaging and deliverables were carefully planned, and a timeline of activities created. Bull Marketing worked closely with Cognizant on the plan and ensured all milestones and deadlines were met. In order to prioritise messaging a phased approach to the target audience was created, each phase was analysed to fit in with Cognizant’s KPI’s of Reach, Reputation and Revenue.



The campaign was very successful with goals and target leads hit from the ABM list. All deadlines were met throughout the campaign. Our regular reviews with Cognizant ensured we highlighted areas of success quickly and the in-depth analysis we provided was invaluable insight to Cognizant’s internal teams throughout the campaign.

Cognizant: Head in the Clouds Campaign
Cognizant: Head in the Clouds Campaign
Cognizant: Head in the Clouds Campaign
Cognizant: Head in the Clouds Campaign
  • "Bull look after our marketing, they are a great support for us. We have access to their entire team under one monthly retainer, which is great value for money! They are creative, responsive and innovative with their approach to campaign ideas, social media and our website. Keep it up Bull Marketing!"

    Managing Director
    Reliance High-Tech

  • "Bull Marketing are the ideal agency to partner with. Being specialists in the technology sector they understand our business objectives and target markets. They are dynamic and flexible together with the ‘get things done’ attitude. Brilliant at working to tight deadlines and very creative in their approach. Nothing is too much trouble and they add real value to our EMEA business."

    Director of Demand Generation & Field Marketing EMEA

  • "Bull Marketing worked on our website redesign project and they were fantastic to work with. The attention to detail and hours and hours of hard work was truly outstanding and a credit to the team at Bull Marketing."

    Digital Marketing Lead
    MTI Technology

  • "Bull Marketing are our marketing department, a valuable extension to our growing team. They have helped develop our brand and continue to deploy impressive marketing tactics to help bring a disruptive new technology to market."

    Evolving Networks

  • "I have worked with the Team at Bull Marketing for over 10 years and during this time we have developed a great partnership. Their speed, attention to detail and amazing ability to translate my slightly off tangent briefs into original campaigns make my job so much easier."

    UKI Partner & Alliances Marketing Manager
    Trend Micro

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  • Check Point
  • Cognizant
  • Colt
  • Cylance
  • Evolving Networks
  • intY
  • IPI
  • Logicalis
  • MTI
  • Reliance High-Tech
  • Reliance Protect
  • Ring Central
  • SBL
  • Software One
  • Trend Micro
  • VRS