Bull Marketing

About the project

Trend Micro approached Bull Marketing in need of a trusted agency to support them with a 12-month channel partner incentive. Bull Marketing worked alongside the team at Trend Micro from the ground upwards, running the incentive throughout the year to the end goal of the winning party and trip to Japan. The key objective was to maximise partner engagement with partners and increase revenue.

Solution

Solution

Bull Marketing created the vision for the Go Big in Japan brand along with a fully immersive website as part of the core functionality, this allowed the sales teams to view the leader board, join webinars and catch a glimpse of the impressive prizes available to win. The team at Bull Marketing were always on hand to ensure all website content and photos were up to date and that it was fully responsive across desktops, mobile devices and was globally adaptive. Bull Marketing also organised the winning party and partner spiff days located in various destinations around the UK, this involved daily supplier management, full logistical planning for all transport of promotional products and ensuring a seamless execution from start to finish.

Outcome

Outcome

Highly motivated employees felt rewarded and recognised for their hard work throughout the year and the incentive revenue targets were not only exceeded but smashed! Partners fully engaged with Trend Micro and the feedback received was hugely positive and considered a great success. Bull Marketing enjoyed working with Trend Micro and ensured no element was missed throughout.

Trend Micro: Go Big In Japan Incentive Campaign
Trend Micro: Go Big In Japan Incentive Campaign
Trend Micro: Go Big In Japan Incentive Campaign
Trend Micro: Go Big In Japan Incentive Campaign
  • "Bull look after our marketing, they are a great support for us. We have access to their entire team under one monthly retainer, which is great value for money! They are creative, responsive and innovative with their approach to campaign ideas, social media and our website. Keep it up Bull Marketing!"

    Managing Director
    Reliance High-Tech

  • "Bull Marketing are the ideal agency to partner with. Being specialists in the technology sector they understand our business objectives and target markets. They are dynamic and flexible together with the ‘get things done’ attitude. Brilliant at working to tight deadlines and very creative in their approach. Nothing is too much trouble and they add real value to our EMEA business."

    Director of Demand Generation & Field Marketing EMEA
    Cylance

  • "Bull Marketing worked on our website redesign project and they were fantastic to work with. The attention to detail and hours and hours of hard work was truly outstanding and a credit to the team at Bull Marketing."

    Digital Marketing Lead
    MTI Technology

  • "Bull Marketing are our marketing department, a valuable extension to our growing team. They have helped develop our brand and continue to deploy impressive marketing tactics to help bring a disruptive new technology to market."

    CEO
    Evolving Networks

  • "I have worked with the Team at Bull Marketing for over 10 years and during this time we have developed a great partnership. Their speed, attention to detail and amazing ability to translate my slightly off tangent briefs into original campaigns make my job so much easier."

    UKI Partner & Alliances Marketing Manager
    Trend Micro

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