You don’t just want anyone coming to your site, you want people who are most likely to become leads. Inbound marketing is a great way to turn strangers into customers. The inbound methodology provides a great strategy for growing your business, gaining more customers and telling the world why you’re the best in the industry.
Unlike traditional marketing initiatives, inbound efforts build upon themselves over time. For example, a strong piece of content offers many immediate as well as long-term benefits. It brings attention to your company when it is launched and will continue to resource your clients for as long as it stays on your website. As the content gains more exposure, it can then become an ongoing source of inbound traffic via search engine optimisation (SEO), social shares and word of mouth.