Our Approach
In the run-up to Infosec, we ran a paid social media campaign promoting BlackBerry’s presence at the event.
We designed high quality stand graphics and produced customised BlackBerry hoodies and merchandise to have on the stand during Infosec.
We also built the landing page for people to sign up for BlackBerry’s prize giveaway, which they ran during Infosec.
The Outcome
The social media campaign raised brand awareness for BlackBerry’s presence at Infosec.
Alongside this, the stand itself was positively received and achieved strong engagement from Infosec visitors.