From the traditional television commercials to today’s modern YouTube, Facebook, and Snapchat platforms, it is no surprise that video has become a predominant aspect of our everyday lives.
However, many businesses are not aware of the importance on building eye catching video’s that really capture the attention of viewers and in turn, promotes your business and generates more leads. So here at Bull Marketing, we have compiled together our top 4 tips on doing so! Read on to find out what they are.
1. Provide Great Content
The first step to creating any great video is to make sure your content is entertaining and fun whilst at the same time, provides viewers with some form of knowledge of your business or campaign. It goes without saying, if you want your organisation’s video to really stand out, create content that is inspiring and exciting that leaves viewers with no chance to consider it boring. We suggest pulling together content that is current and on trend, provides context and is easy for your viewers to relate to.
2. SEO – Good Keyword Variations
You’ve probably heard of the term Search Engine Optimisation (SEO). But, did you know that incorporating an effective SEO strategy alongside your video content can drive even more people to your website?
Our tip is to pay particular attention to the Video Brief with the inclusion of different keyword variations. With great SEO deployment comes great benefits, including:
- Increased Click-through Rates
- Lower Bounce Rates
- A Primary Source for Leads
- Establishing Brand Awareness
3. Stand Out Thumbnails
Here at Bull, we find that a stand-out thumbnail can act as a Video Traffic machine! Did you know that 40% more people engage with a video that has a standout thumbnail? A thumbnail is the first thing a viewer sees, so make sure it captures their attention.
Our tip is to create an image that is relevant to the video content, which also includes a big stand out button within it. This will push people to act on your video and provide you with that initial click. This brings us on to our next top tip…
4. Using Strong Call to Actions (CTA’s)
Our fourth top tip is to include a strong Call to Action. We find that placing a CTA button at the end of the video, encourages viewers to take further action once they have watched your video content.
In videos for example, you would want to encourage your viewers to:
- Share the animation or video
- Direct viewers to your website
- Encourage viewers to consider your products or services
- Signpost your viewers to more content such as an eBook or white paper
Ensure that you make it clear, what exactly would you like your viewers to do?
Need help creating effective videos or animations?
Here at Bull Marketing, we understand the dynamics in creating a great video or animation. We know that video marketing needs can vary from company to company, with different purposes and goals expected with each one.
Luckily, our passionate in-house team of marketing experts are on hand to assist you with any queries or ideas you may have to get your Video Campaigns up and running. So, call us today on 0118 380 0333 to implement your video marketing needs.
