Social media is nothing new, but the way we are now using social media platforms is new, and ever changing. Social media used to revolve around ‘friends’, but now it is more egocentric, users demand relevant and personalised content from brands, and cutting-edge technical innovation from social media platforms. Enabling users to digest and share information in pioneering ways, for example 360-degree video.
With constant upgrades to platforms, marketeers need to keep up with these innovations, making sure their brand stays relevant with their consumer, and ahead of their competitors. But platform updates aren’t a marketeers only worry, the way people consume data is also evolving.
Attention needs to be captured quickly, in the first 3 seconds of a video, especially on mobile. People are making fast decisions about the content they want to engage with, affecting what they will engage with in the future.
Social media platforms are making it harder for brands to organically reach potential customers, pushing brands to use social media Pay-Per-Click, increasing the costs of paid advertising on these platforms. Brands must cut through the clutter and provide quality content.
Keeping on top of this is a full-time job, why not let Bull Marketing assist on your companies social marketing efforts.
To hear more about how we empower and grow the businesses we partner with, call Bull Marketing on 0118 380 0333. Let’s start a conversation.
