Blogging has certainly evolved over the years, from a style of online journals to now being a staple in everyday business and marketing strategies.
Everything from business, lifestyle, fashion, and entertainment blogs, just to name a few, have grown in popularity and are seen increasingly all-over Social Media platforms today. However, many small businesses are unaware of the full benefits that consistent blogging can provide for your business.
With what has been a year like no other, and with many businesses having to adapt and change their strategies, here at Bull we have had time to reflect on what we feel provides the maximum benefits for us and many other businesses alike.
So, why do people blog? What benefits can it provide for you and your business? Let us dive in and look at the main benefits to blogging.
1. A massive SEO Boost
Did you know? Website blogs can increase Google Organic Traffic by up to 372%! It is no secret that Search Engine Optimisation is at the forefront of most businesses marketing strategies. It goes without saying, the better visibility your pages have in search results, the more likely you are to gather attention from potential customers. So, how exactly does blogging boost your business’s SEO?
Well, we find that incorporating a variety of blog topics can further provide your website with relevant exposure as a potential solution to your customers’ questions. Specifically, blog posts that use a broad range of SEO formulas on-page can provide more opportunities for your business to become more visible in search engines, and thus increasing website traffic!
It is also worth mentioning that regularly updating your blog with new content shows Google that your website is up to date and growing, which are both great for improving SEO. Ensuring your blog articles are optimised with your target keywords can further help you gain more visibility in the search engines.
2. Develop and Strengthen Customer Relationships
Consistent blogging can also help you to engage with your existing clients. If you provide content that resonates with your target audience, then this provides a great opportunity to connect with them through high quality content.
We find, content that is trending at that moment in time particularly provides an opportunity to gain the attention of your audience and gets conversations started. Posting blog content that is focussed on the pain points your existing and potential clients may be experiencing and providing solutions to overcome these can also be effective in strengthening client relationships.
Including a comment section on your blog, can further drive these conversations and in turn, enables your business to have that extra personal touch with clients.
3. Creating brand awareness
Businesses small and large can all reap the rewards of consistent blogging. We find that drafting content which includes insights from industry leaders, can really help to create a sense of trust and reliability towards your organisation. Brand awareness is a vital element of marketing, but you can guarantee that blog posting will create a more personal touch for your customers.
Overtime, consistently posting articles that are helpful and are deemed valuable by your clients will make you stand out in the industry and can help position you as an authority and thought leader in your field. With more visibility comes more enquiries and thus, higher conversion rates.
4. Professional Networking
When done correctly, blogging is also a great way to share your expertise. When writing about industry specific topics, we find that this provides a higher chance of networking with professionals within your industry.
For example, when creating a blog about Technology Marketing which includes the correct use of hashtags, this provides more exposure of your blog and website to actively seek professionals within the market, showing off your professional insight into certain topics. This brings us on to our final benefit….
5. Earn more Exposure with Sharing
Saving the best till last….
We find that one of the greatest benefits to creating a blog is the opportunity it creates in gaining more exposure on Social Media Platforms, such as LinkedIn.
For example, once your blog has been created this gives the opportunity for you to not only share out on your organisations social media platforms, but also provides viewers with the option to share as a tweet, email, or message. Thus, creating even more traction for your website and social media platforms.
Need help in creating exciting blogs, articles, or online journals?
Here at Bull Marketing, we understand the benefits of crafting effective blogs and articles. We know what it takes to create exciting online pieces that really resonate with your target audience.
Luckily, our team of in-house marketing experts are on hand to assist you with any queries or ideas you may have in optimising your website and social media presence. So, call us today on 0118 380 0333 or get in touch via www.bulluk.com
