One of the key challenges for brands seeking to stand out in a crowded market is how to effectively present themselves to their target audience.
Of course, there are the tried and tested traditional marketing methods such as direct mail and emails.
These are great tools and should absolutely be utilised for B2B brands within their marketing strategy. However, there’s also a need to include striking, and innovative methods for marketing as well.
This is especially crucial in the modern world where people’s attentions are so hard to gain.
Introducing additional ways of reaching your audiences creates more touchpoints along the consumer journey. This then leads to user eventual conversion and buy into your brand.
So, what’s an example of an innovative marketing method which can help reach your audience alongside traditional formats?
Out-of-home (OOH) advertising.
What is OOH advertising?
Simply put, out-of-home advertising refers to any ads which are found outside of the home.
One form of OOH advertising is vehicle wraps, this is where a vehicle, such as a bus or taxi, has a digitally printed graphic ad stuck onto it.
The vehicle then has a brands ad on it as it carries out its regular journeys throughout towns and cities.
This format of OOH ads is an incredible tool for B2B brands, as it drives brand awareness at scale, marketing cost efficiencies, and strong consumer connections.
OOH Advertising for Brand Awareness
By placing your ads outside of the home, your brands will benefit from a broad reach of key messaging. In other words, a wide range of people will view the ad which is conveying your brand message.
This broad audience pool will undoubtedly include your target consumers. However, you can also increase the likelihood of your vehicle wrap being seen by your target demographics.
You can do this by simply choosing vehicles which are in strategic locations regularly frequented by your key consumers.
For example, if your target market work primarily in London, wrapping a taxicab to drive around the city will boost likelihood of it being viewed by those customers.
OOH Advertising for Cost Efficiencies
When seeking to get your brands messaging in front of people, OOH marketing like vehicle wraps is an highly cost efficient way to go.
This is because, other marketing methods usually require continuous payments to be made to keep reach maintained, a vehicle wrap is a one-off investment.
Once the wrap has been created, your brand can benefit from a long period of extended reach without any additional costs factoring in.
Highlighting this methods cost-efficiency was research conducted by Out of Home Advertising Association of America (OAAA) and 3M which revealed that “vehicle wraps boast the lowest CPM compared to traditional advertising channels like TV, magazines, newspapers, radio, and billboards.”
OOH Advertising for Stronger Customer Connections
Using vehicles to showcase your brands messaging is an innovative and sleek method to include within your marketing strategy.
By harnessing the power of vehicle wraps, you are presenting your brand as being modern and adaptable.
Consumers associate strong advertising like this with brands who provide good service/products.
As a result, consumers will associate your brand with a higher level of professionalism and develop a confidence in your capabilities and credibility.
Having confidence in your brand allows for trust to be built among your audience. This is essential for consumers deciding where to spend their money in a crowded industry.
Presented with many options of where to go, consumers will instinctively opt to spend with brands that they have a positive opinion of.
To Summarise…
Out-of-home advertising is an innovative format to include with your brand strategy which offers a range of benefits.
Through placing ads outside of the home, you appear in front of consumers as they go about their daily lives. Being mobile like this lets you reach a much wider audience pool.
This reach is important for brand awareness at scale, to get your branding seen by as many eyes as possible.
If you want specific audiences to see your ad, you can use geographical details to ensure that target market does.
In addition to brand awareness, vehicle wraps are a huge driver of cost efficiencies for brands.
The price of doing the wrap is a one-off investment made, in exchange for a huge pool of consumers who will see it. So, compared to other forms of advertising, vehicle wraps boast a very low CPM.
When competitors are seeking to grab consumers attention, you need ways to break through the noise and stand out.
OOH advertising like vehicle wraps is different and shows your brand puts thought and consideration into its advertising strategy.
Consumers respect this and see brands that put time into their marketing as professional.
So, once the vehicle ad has been seen, brands benefit from the trust and confidence it instils within viewers minds too.
Take the Next Step with Bull Marketing..
Ready to explore how OOH advertising, like vehicle wraps, can elevate your brand? Let us help you harness this innovative marketing strategy to maximise your reach and impact.
Contact us today at hello@bulluk.com or visit bulluk.com/contact/ to start the conversation and elevate your marketing approach.
